Kelly Wearstler's Modern Glamour book cover

Whether you are a fan of Kelly Wearstler’s design or not, one cannot help but admit that her branding is top notch.  Kelly knows, as any good branding goddess should, that branding is not about your logo, your letterhead, or the colors that you use but is rather about the emotion that you invoke in every way that you “touch” your clients, your potential clients, and even your broader community.

In the interior design community, many of us are guilty of wanting our brand to be safe—to appeal to everyone.  That means that we hide our personalities, we do not let our company culture shine through, and, ultimately, we do not attract the best clients for us.

Wearstler evokes a life of glamour.

Her brand says: If I design your space, you too will live the fabulous lifestyle that I live.

You too will unload the dishwasher in a beautiful gown that coordinates with your kitchen.  (Oh, this old thing?!)

Designed by Kelly Wearstler, from O at Home magazine, via BlackWhiteBliss blog

You too will read books to your perfect children in their perfect playroom in a perfect sweetheart neck gown.

From Kelly Wearstler's Domicilium Decoratus

We know who Kelly Wearstler is as a brand because she portrays an image of opulence and a life of Hollywood glam.  While this may not appeal to every client, by showing who Kelly really is, she attracts the right client for her business.

Wearstler seems like the type of woman who does not save the Louboutins in a box for a special occasion…unless that special occasion is a client meeting with you to discuss your new project and the fabulous life you will live once you work with her.

The next time you are photographed, you redesign your website, or you design an ad, think about what kind of emotion you want to evoke and what kind of life your potential clients should aspire to live when they look at your brand.