Marketing

Vote for Ondine!

Ondine with Little Bear

We are very excited to be working with Ondine Karady, former set decorator for Sex and the City, finalist in Bravo TV’s Top Design, and acclaimed interior designer.  Ondine was just recently named one of 20 Young Designers by Traditional Home.
We will be working with Ondine on spreading her great design and [...]

Top 10 Reasons EVERY Design Business Should Have a Website

Should every business have a website? ABSOLUTELY.
Why? Here are our top 10 reasons (but trust us, there are many more):

Credibility – Having a website gives credibility to your design firm. It gives you an opportunity to establish yourself as an expert in the field.
Portfolio – An online gallery of your work is important for any business in [...]

Social Media Launch Pad Holiday Discount

For a limited time, we are offering our Social Media Launch Pad at a discounted price. Don’t miss out!
Our Social Media Launch Pad sets up your firm’s presence on all appropriate social media platforms. This starting point allows your company to jump into social media and learn along the way.
The Launch Pad includes:
Kick-off call [...]

Flight School – Twitter for Business 101

We are excited to continue our new Flight School classes on the following social media tools’ uses for business: Facebook, LinkedIn, Twitter, Ava Living, and blogging.
Our next two Flight School classes will be offered on Twitter 101 for Business.  The classes will be held on:
Wednesday, December 9 at 2pm
and
Tuesday, January 19 at 3pm.
Agenda will [...]

Kelly Wearstler Is A Branding Goddess

Whether you are a fan of Kelly Wearstler’s design or not, one cannot help but admit that her branding is top notch.  Kelly knows, as any good branding goddess should, that branding is not about your logo, your letterhead, or the colors that you use but is rather about the emotion that you invoke in [...]

Do You Have Enough Time for Social Media?

Social media and non-traditional marketing to supplement and enhance your marketing plan can be the best way to increase your return on investment. However, do you really have time to tweet, post, blog, fan, follow, or even figure out what all of these things mean? Furthermore, do you have time to commit to [...]

One Interior Designer’s Rise to Rock Star Status

A few weeks ago, after I learned that Tim Schelfe, ASID–of Schelfe and Associates, Raleigh, North Carolina–was chosen to participate in The Nation’s Next Top Model Home competition, I jokingly sent Tim an email saying, “You are a rock star!”  Joking aside, Tim seems to have reached rock star status with this great opportunity as [...]

Is Social Media a Fad?

After watching these two videos (which have similar content), I hope that you realize that you will quickly become a dinosaur if you are not embracing social media as a direction for your business’s marketing.

Ethan Allen Website- Lesson in Interaction

Ethan Allen added a style quiz to its website recently.  While there is nothing scientific about it, it is a great example of a website encouraging visitors to not just browse but to actually interact.  Once you take the quiz and are assigned your “look” (my results said that my look is “glamour”), there is [...]

Successful Email Marketing- What’s in a Subject Line?

SmartBlog on Social Media posted a great article last week about the importance of your subject line when sending emails to your lists.  They list a few tangible suggestions to greatly increase the value that you bring to your community as well as the increase that you can get in your open rates.
(article below)
After Stephanie [...]