A blog, when used correctly, can be an extremely effective marketing tool for your company. Through posts and comments, blogs create an informal and comfortable environment for you to create relationships with your potential and existing clients. A blog provides you the opportunity to give tips and advice to your readers, discuss ideas, and receive feedback. 

In addition to being both an information and communication portal, a blog is a great way to receive extra attention from search engines. A site that is updated regularly (at least on a weekly basis), will achieve a higher search engine ranking than a site that is updated once every few months.

GDM recommends:

WORDPRESS.ORG and WORDPRESS.COM

WordPress.org must be installed on a hosted website (http://www.yourwebsite.com), while WordPress.com websites are hosted on the wordpress server–for example, http://yourwebsite.wordpress.com.

GDM recommends WordPress over any other blogging platform for its flexibility, custumization capabilities, and its available use of widgets or plugins within WordPress themes.

To read more about WordPress.org and WordPress.com, click here.