Like an amorous high schooler (but less creepy), I occasionally run across companies that I develop a severe business crush on.

My latest company crush is on a Greenville, South Carolina identity and branding company called Brains on Fire.  I am obsessed with the culture that they’ve created and enamored with the fact that their website shows that culture and personality.  [I especially like their Tequila Shots book which explains the 12 company beliefs; imagine a mission statement minus the boring undertones].

I know that I have this business crush when I think

1.  I want our company to be like that, or

2.  If I wasn’t having so much fun working with my team, I would want to work for theirs, or

3.  I want to be their client because I want to hang out with them.  [Pay for friends?  Hmm, they must be that good].

In the Brains on Fire case, all 3 fit the bill.  Is this crush actually business love????!

Amanda Butterworth, our Director, Creative Services, was lucky enough to meet Spike Jones, one of BOF’s Firestarters, and she said that Spike epitomizes the brand.  It’s always good to know that your business crush is not just smoke and mirrors.

Now that I’ve aired my crush to the world…Who is your business crush?