Archive for April, 2009
Follow Alexandra as She Visits High Point
Be sure to follow our CEO, Alexandra Gibson, on Twitter April 28th-30th as she visits High Point Furniture Market. Follow her at twitter.com/gibsondm and get all the details and scoop from her adventure! For our Gibson Design Management members, you’ll soon be receiving our High Point Report that outlines new resources and updates from current vendors.
A [...]
Innovate….Visually.
This is the third part of a multi-part series of lessons learned from Inc. Magazine’s GrowCo conference. These lessons have been translated and applied to the interior design industry for relevance.
In interior design, we are hired by our clients to be innovative and creative. However, are we carrying that ability to innovate and be creative [...]
Student Designer Award Winners
In February 2009, Gibson Design Management announced its first annual Student Designer Award to encourage professionalism and excellence in portfolio and resume presentation. Students who entered could upload their portfolios and resumes via Flickr account and could then encourage their friends and families to vote and leave comments.
We also opened the portfolios to the public [...]
Design Investors: Venture Capital for Architects and Interior Designers
I can’t begin to explain how ecstatic I was to see this article posted yesterday on Fast Company’s website. It’s about time that 1. the extremely complex nature of the interior design industry was brought to the forefront and 2. the industry, in and of itself, garnered respect as an industry of professionals and not [...]
Blogging
A blog, when used correctly, can be an extremely effective marketing tool for your company. Through posts and comments, blogs create an informal and comfortable environment for you to create relationships with your potential and existing clients. A blog provides you the opportunity to give tips and advice to your readers, discuss ideas, and receive [...]
Jott.com
“Turn your words into action”
“Jott makes sure you stay on top of everything. With a simple phone call to 866-JOTT-123, you can capture notes, set reminders and calendar appointments for yourself and your colleagues, stay in touch with friends and family, and interact with your favorite web sites and services…all with your voice!”
Click to learn [...]
Recommended Applications
Studio IT
Provides management and accounting software for the interior design industry.
Google Calendar
Keep a project team all on the same page by showing your project schedule with a shared Google Calendar.
Google Docs
Share and collaborate within your firm or ensure that everyone on the construction team has the most updated information by utilizing Google Docs.
Google Reader
Set up [...]
E-mail Newsletters
E-mail newsletters are a great way to keep your clients updated, to speak out to your prospects once a month, and to drive more traffic to your website.
An effective newsletter can establish you as an expert in your field. It is a great way to keep your company name fresh in the minds of your [...]
Recommended Articles
What Marketing Is and Is Not [Entrepreneur.com]
“Knowing the difference is the first step in creating a successful campaign.”
7 Ways to Stretch Your Marketing Budget[Entrepreneur.com]
“Stretch your marketing dollars and boost your bottom line.”
Wow ‘Em With a Winning Website[WomenEntrepreneur.com]
“It’s all about content, coding, creativity–and the ‘cool factor.’”
Get Free or Low-Cost Publicity [WomenEntrepreneur.com]
“These 10 tools can help you get the [...]
How-To Guides
How to Create a Marketing Plan [Entrepreneur.com]
“What is a marketing plan and why is it so essential to the success of your business? Find out here…”
Creative Brainstorming Techniques [Entrepreneur.com]
“6 ways to come up with million-dollar marketing ideas.”
Implement a PR Strategy in 7 Days [Entrepreneur.com]
“Building publicity for you and your business can be done one day [...]
