I was recently looking for a good, comprehensive list of social media books to add to my bookshelf (and to hopefully get around to reading!).  Lee Odden from TopRank Online Marketing sent me this list:

• Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
• New Rules of Marketing and PR – David Meerman Scott (video interview)
• Do It Wrong Quickly – Mike Moran (Mike’s guest post)
• Join the Conversation – Joseph Jaffe (interview)
• Groundswell – Charlene Li & Josh Bernoff (interview with Charlene)
• Personality Not Included – Rohit Bhargava  (book review)
• Tribes – Seth Godin
• Here Comes Everybody – Clay Shirky
• Age of Conversation – Gavin Heaton, Drew McLellan (100+ contributors)
• Social Media Marketing An Hour A Day – Dave Evans
• Secrets of Social Media Marketing – Paul Gillin
• Naked Conversations – Shel Israel & Robert Scoble (Video interview with Robert)
• Freakonomics – Stephen Dubner & Steven Levitt
• Buzz Marketing – Mark Hughes
• Radically Transparent – Andy Beal & Judy Strauss (interview with Andy)
• Web 2.0: New Tools, New School - Gwen Solomon & Lynne Schrum
• The Long Tail – Chris Anderson
• The Wisdom of Crowds – James Surowieki
• Marketing to the Social Web: How Digital Customer Communities Build Your Business – Larry Weber
• Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz, Afterward by Guy Kawasaki (interview with Guy)
• Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing – Jim Tobin, Lisa Braziel (TopRank is quoted on back cover)
• Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations – Amy Shuen
• Now Is Gone: A Primer on New Media for Executives and Entrepreneurs – Brian Solis, Geoff Livingston (video interview with Brian)

To read his full blog post, click here.  Thank you Lee for this great list!