I was recently looking for a good, comprehensive list of social media books to add to my bookshelf (and to hopefully get around to reading!). Lee Odden from TopRank Online Marketing sent me this list:
- Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
- New Rules of Marketing and PR – David Meerman Scott (video interview)
- Do It Wrong Quickly – Mike Moran (Mike’s guest post)
- Join the Conversation – Joseph Jaffe (interview)
- Groundswell – Charlene Li & Josh Bernoff (interview with Charlene)
- Personality Not Included – Rohit Bhargava (book review)
- Tribes – Seth Godin
- Here Comes Everybody – Clay Shirky
- Age of Conversation – Gavin Heaton, Drew McLellan (100+ contributors)
- Social Media Marketing An Hour A Day – Dave Evans
- Secrets of Social Media Marketing – Paul Gillin
- Naked Conversations – Shel Israel & Robert Scoble (Video interview with Robert)
- Freakonomics – Stephen Dubner & Steven Levitt
- Buzz Marketing – Mark Hughes
- Radically Transparent – Andy Beal & Judy Strauss (interview with Andy)
- Web 2.0: New Tools, New School - Gwen Solomon & Lynne Schrum
- The Long Tail – Chris Anderson
- The Wisdom of Crowds – James Surowieki
- Marketing to the Social Web: How Digital Customer Communities Build Your Business – Larry Weber
- Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz, Afterward by Guy Kawasaki (interview with Guy)
- Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing – Jim Tobin, Lisa Braziel (TopRank is quoted on back cover)
- Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations – Amy Shuen
- Now Is Gone: A Primer on New Media for Executives and Entrepreneurs – Brian Solis, Geoff Livingston (video interview with Brian)
To read his full blog post, click here. Thank you Lee for this great list!













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